To ensure the success of this project EASYFRUIT, required roles have been identified and we have recruited some of the best SMEs and RTD performers, who perfectly fulfil the needs of the project in a complementary way. Each of the SME is specialized in the tasks attributed to them. The LE in this project (CARREFOUR) will validate the new product with extended shelf-life in the market:

Over the past 40 years, the Carrefour group has grown to become one of the world’s leading distribution groups. The world’s second-largest retailer and the largest in Europe, the group currently operates four main grocery store formats: hypermarkets, supermarkets, hard discount and convenience stores.

NOFIMA is a business oriented research institute working in research and development for the aquaculture, fisheries and food industries. We carry out research at an international level and develop solutions which can give a competitive edge throughout the value chain. Nofima has approximately 470 employees and an annual turnover of 58 million €.

PROJECT COORDINATOR. ITENE is a Research Institute constituted in 1994 as a private non-profit Research centre integrated with businesses, entities and institutions related to Packaging, Transport and Logistics. Our mission consists of improving business competitiveness through the promotion of research, development, innovation and advanced technological services.

OMNIFORM specialises in tailor-made packaging, thin wall containers, trays and blisters for the food and non-food industries, in tradional plastics and bioplastics, with over 40 years of experience, a wide range of state-of-the-art production equipment for extrusion, thermoforming and injection moulding, and a highly skilled team.

SPEKTAR is private company in the business of flexible film packaging for over 25 years. Modern equipment and high level of technology and processes are the core of the progressive innovations of the product lines.

SLICE FRUIT is a fresh cut fruit processor with focus on products with sort shelf life for all type of customers primarily in Denmark. SLICE FRUIT wants to gain knowledge due to the strategy plan for 2012 in packaging and extended shelf life of the products.

COOPERATIVA BENAGUASIL is a fruit and vegetables cooperative around 1955. In the mid-70s citrus activity starts and in the present, there are being cultivated and commercialized: oranges, pineapples, clementines, grapefruits, pomegranates, persimmon, melon, watermelon, peppers, cauliflower, artichokes, tomatoes, and other minor products. The cooperative now comprises 800 farmers in the area.