Increased consumption of fruit and vegetables is important in order to combat obesity and prevent heart decease, cancer and diabetes. One of the most widespread recommendations is to consume 5 servings of fruits and vegetables per person per day, particularly amongst children and young people. However, consumption of fruits is decreasing daily. The EASYFRUIT project, funded by the 7th Framework Programme of the European Union, aims to extend the fresh-cut fruits’ shelf life by means of the combination of active packaging and minimal processing treatments.